Turn images in Announcements into Call to Action buttons to increase clickthrough. You can use UserIQ to improve Page Visits by making the images hyperlink to a special campaign-specific URL. Images that hyperlink directly to the desired page will not be tracked in UserIQ.
For doing this, you would have to include an image in the text area of the campaign and not in the Header Image section.
Once this is done, you would have to just click into the image and include the URL of the page that you would like to send your users to.
And, you are all set! This is a good way to increase Feature Adoption through Call to Action Image Buttons.