How to Make Ratings Surveys

What are Rating Surveys?

The Rating Survey is a tool used to gauge users’ sentiment. User sentiment is measured by asking how much users enjoy using a company, product or service. Users score Rating surveys with 0 to 5 stars.

Making Rating Surveys

It is recommended to get user sentiment during specific feature use or during a specific work process within a user’s workflow. This timing is estimated to provide a 30% - 40% completion rate versus the 4% - 5% completion rate of email surveys.

Check the COMMENT BOX box in order to enable user comments for the surveys. The comment box does not appear until a button has been selected. This design increases comment rate by 50%.

What do the scores mean?

Users that respond with 4 or 5 stars have positive sentiment towards this feature or service. Users that respond with 0 through 2 stars have negative sentiment towards this feature or service. Users that respond with 3 stars have neutral sentiment towards this feature or service.

Here is how the Rating Survey results would look like:

You would have the Average Rating on the top left corner of the results page, which is a numerical aggregate for all of the individual user responses. The average rating is followed by Survey Completion, which is a percentage of users that have taken the survey from the total intended audience. The Total Ratings field gives an understanding of the total number of responses submitted.

Coming to the individual responses, there is a bar graph that illustrates the number of ratings per stars (1-5), and those responses are further broken down to display additional information like the Name, Email Address, etc.,