Audience Selection Overview

Each campaign can be marketed to a specific subset of users by applying audience filters. These filters include the following fields:

Popular Recipes

• Everyone - Includes all current and future users
• First Login - Target users on their first login to your application
• NPS Response - Include users who are/are not a promoter, passive, detractor of an NPS campaign

User Specific

• User Attributes - Include users based on personalized attributes
• User Attributes Uploaded CSV - Include users from file
• Campaign - Include users who have already seen another campaign
• Tour Step Reached - Include users who have or have not reached a specific step of the selected tour
• Active User Percentage - Include users belonging to accounts determined by percentage of active users
• Internal Users - Include users that are/not marked as internal users

Time Related

• Sign Up Date - Include users based on their sign-up date
• First Visit - Include users based on the first time they logged in (Segment Only)
• Last Visit - Include users based on the last time they logged in (Segment Only)
• Login Activity - Include users based on when they last logged in

Device Related

• Browser Version - Include users based on which browser they last used
• Operating System - Include users who are or are not using a specific OS
• Mobile Devices - Segment users that are on a mobile device

Additional

• Segment - Include users from another segment
• Feature Usage -  Include users that have accessed a specific page or feature
• Account Special Variable - Include users based on custom or third party variables
• Account Attribute - Segment is specific to account level attributes