A Goal Segment is a great way to measure if your campaign was effective. For example, if you created an announcement to point out the benefits of a new feature, you would want to be able to answer the question: How many people who saw my announcement then used the new feature?
Here’s an example of a Goal Segment:
Filter 1: Everyone who has seen your campaign.
Filter 2: Everyone who has used the feature your campaign pointed out more than 1 time* SINCE the launch of your campaign.
Filter 2 can be further refined to meet your definition of adoption. Using a feature more than 1 time accounts for if the user came back to the feature after they saw and potentially clicked on the announcement.
From this segment, you can take the total number of people who are in your goal segment and divide by the total number of people who saw your campaign to measure how effective your campaign was.
Advanced Goal Segment Ideas:
- Add additional feature filters to ensure someone is using the full area or group of features you would expect them to adopt after seeing the campaign
- Exclude anyone who has used the feature before your announcement went live using nested segments
- Create an additional Goal Segment to measure who has used the feature several times since your announcement went live— identify who your power users are!