Active Time

Active Time is tracked by creating a timestamp of activity once an event is first generated and then using this timestamp as a starting point to further measure incremented time. Once an initial timestamp is created, we track additional incoming events in blocks of one minute. For every minute of the day a visitor generates an event (page load or click), we count that as a one minute block of time and a user’s total active time for the day increments by 1.

Example

In this example, John Smith logs into our client’s software for the first time on May 21 and begins to generate events. The table below represents those interactions and illustrates how active time accrues for John Smith throughout the day.

At the end of the day, John Smith has accrued 10 total minutes of active time for May 21. As seen in the example, a single event during a clock minute will count as a whole minute of active time. Likewise, any number of events during the same clock minute only count as a single minute of active time.

If you would like more information on how to adjust for different timelines, click here.